Based on Skills
Based On Skills is a revolution in how talent and potential are valued. Instead of focusing on traditional selection criteria like diplomas and work experience, Based On Skills emphasizes the unique skills and potential of professionals. The Based On Skills app uses a matching system, similar to popular social apps, to connect employers and employees directly. The platform aims to create an inclusive environment where people of all levels can stand out based on their skills. For Based On Skills, we designed a magazine, produced an event in collaboration with Gemeente Amsterdam for their MBO& campaign, which seeks to highlight the value of vocational education and show young people in Amsterdam that with the right skills, they can create unprecedented opportunities.
Based on Skills
Gemeente Amsterdam
Strategy / Consultancy / Concept Design / Graphic Design / (Visual) Brand Identity / Photo
Based on Skills
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