Around Valentine's Day, we orchestrated 'The Week of Love' for Saints & Stars, where each day was celebrated a unique form of love.

From self-love to love for the world and each other, the spectrum of affection was explored. We curated diverse in-club activations for a tangible experience, while also channeling our focus towards the online realm.

To establish a robust online presence, we invited 7 trainers to express themselves in 7 distinctive ways, sharing how they give, feel, and experience love. Each day of the week spotlighted a different Star Trainer, fostering a stronger sense of connection between members and each individual trainer. Through this initiative, 'The Week of Love' resonated both in-club and in the digital realm, amplifying the essence of affection and unity.